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  • Winter Storytelling Summit with WSPRA & OSPRA

Winter Storytelling Summit with WSPRA & OSPRA

  • 13-Feb-2020
  • 1:00 PM
  • 14-Feb-2020
  • 3:30 PM
  • Clark College, Vancouver, Washington

Registration

About

Storytelling Summit agendaBring your storytelling to life! Register now for the 2020 Storytelling Summit on February 13-14. Learn from national storytelling expert Ann Wylie. Gain new perspectives. Fill your storytelling toolbox. Return to your district refreshed, inspired and with a few new friends to take your work to the next level. 

Have some questions about logistics? Take a look at our Frequently Asked Questions.

Co-hosted by the Washington School Public Relations Association and the Oregon School Public Relations Association, this is a professional development opportunity unprecedented for our Pacific Northwest school PR pros. 

Download the detailed Storytelling Summit agenda.

Please note: We will start the conference at 1 p.m. on Thursday, February 13. 

Registration & Cost 

Registration is now open:

  • $125 for members (WSPRA, OSPRA, IDSPRA)
  • $175 for non-members
If you are a WSPRA member, please log in to see the Member registration option or click on the green registration button in the event email you received.
  • To pay by invoice, click "Invoice Me" when you get to payment options.
  • If you are an OSPRA member, please register on the OSPRA website.

About the Presentations

Master the Art of the Storyteller
Ann Wylie, Wylie Communications 

As ad giant David Ogilvy famously said, “Nobody ever sold anybody anything by boring them to death.” Most organizations seem to have missed that memo.

During this session with Ann, you will learn how to:

  • Find, develop and write stories that engage readers’ hearts and minds.
  • Elicit juicy stories with the key question to ask during an interview.
  • Organize your material into a powerful story in just three steps with our simple storytelling template.

Engaging and Empowering our Community through Storytelling
Dr. Calvin J. Watts, Superintendent, Kent School District

Kent School District (KSD) believes communication and leadership must coexist. As the fifth largest and the fourth most diverse school district in Washington state, KSD values two-way communication. Kent School District Superintendent Dr. Calvin J. Watts will share stories that reflect #TeamKSD415's values of equity, excellence and community.

Serialize This
Kathryn McCarthy & Casey Madison, Public Information Office, Tacoma Public Schools

Stuck in a rut? Are you producing the same, one-off content every year? In this session, learn how to create unique serialized content. Build social audiences, leverage partnerships, feed the social media beasts and build positive community sentiment. These strategies will work with any budget or department size.


Pat McCreeryEmpowerment or Exploitation? Getting to the Heart of Student Voice
Pat McCreery, Administrator for Equity and Inclusion, Beaverton School District

Often in our efforts to ensure equity and inclusion, we use student voice to guide and direct our work. How do we ensure that doing so empowers and uplifts students, rather than exploits their experiences? Pat McCreery will share his ongoing work with students to share their personal experiences and discover the power of their own voices. Learn how to seek, find and empower the stories that live in our schools.

Storytelling With Data
Amy Ruiz and Lesley Rogers, APR, Strategies 360

SpeakersYou’ve got great stories to tell about graduation rates, strategic plan success, bond and levy needs. But how do you break down the numbers, data and research into a way that resonates with your community? Amy and Lesley will walk through how to elevate complex numbers and develop messages, design and stories that resonate.


Apply your skills: Census 2020: Stories Behind the Numbers
Judy Dunne, Partnership Specialist, US Census Bureau

The upcoming 2020 Census will ask 10 simple questions that will impact our communities for the next 10 years. First, we’ll learn about the census and what it funds. Then, we’ll break into groups to storyboard and brainstorm how to share the stories behind the numbers.

Hotel: Heathman Lodge

We have a room block reserved at the Heathman Lodge. Learn more on our website

Thank you to our sponsors

Winter Keynote Sponsor: Finalsite

Winter Signature Sponsors: Blackboard |Qualtrics | ParentSquare

Qualtrics


Winter Event Sponsors: WA529 | Strategies 360 | Intrado



Intrado

Social Hour & Banquet Sponsor:  Thoughtexchange


Washington School Public Relations Association
4616 25th Ave NE, PMB 415, Seattle, WA 98105 

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